Bega Cheesehas been taken to court over a dispute about its recently acquired products.Source:News Corp Australia. The Federal Court dismissed an appeal by Heinz and Kraft to prevent Bega using the packaging Bega is fighting a separate legal battle with Fonterra over the use of its own brand US food companies Kraft and Heinz wanted to stop Bega Cheese from using a distinctive type of packaging on the peanut butter products Bega is currently selling. Bega Cheese Limited disputes this. This saw the Kraft name replaced with Bega on products like peanut butter, Vegemite, cheese and cream cheese spread. The move to expand the range of products carrying the Bega logo raised concern at Fonterra. The agreement will expire in May, 2026. The current 2001 agreement is ongoing. Find out more about our policy and your choices, including how to opt-out. According to court papers, some Woolworths supermarkets have already been briefed on what to expect. Subscribe for the national headlines of the day. Chief financial officer Lukas Paravicini said the co-op was focused on investing in higher value-add dairy products which delivered the best returns for its farmer shareholders. The Kiwi company also said use of the Bega logo and trademark on its new products was a violation of the terms. Fonterra claimed Bega’s move to rebrand those products constituted a breach of agreement. Australia is the source of Fonterra’s largest milk pool outside of New Zealand and home to some of the country's favourite dairy brands. We know dairy. New Zealand dairy giant Fonterra has rights to the Bega Cheese brand until 2026 and doesn't like it appearing on products newly acquired by Bega, like peanut butter. The 9.3 million shares were purchased at AUD4.95 per share for a total cost of AUD46 million. “Fonterra considers Bega Cheese Limited’s recent move to rebrand its new grocery portfolio under the Bega brand is in breach of the terms of our agreement with them. The 9.3 million shares were purchased at Aus$4.95 per share. This includes “Beqa” branded cheese which is cheese manufactured by Bega and sold under the “beqa” brand by Fonterra Brands (Australia). Please read the Fonterra Co-operative Group Limited (“Fonterra”, “us”, “we”, or “our”) website (“Site”) terms and conditions (“Terms”). Fonterra’s bid to buy into Bega comes days after Japan’s Kirin Holdings Co Ltd bought a 10 percent, king-making stake in WCB. Share this on Facebook FONTERRA HAS BOUGHT a 6% stake in Australian dairy company Bega Cheese Ltd for AUS$46 million (NZ$52m). Bega Cheese's other major consumer and foodservice packaged goods brands are " Vegemite ", "Farmers Table", "Zoosh", "Picky Picky", "Tatura" and "Dairymont". 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That's a 12 per cent premium to Bega's closing share price on the ASX on Thursday. - Continue the conversation on Facebook or Twitter. In 2002 it made a deal to become the licensee of the Bega Cheese brand, including blocks and slices of cheese and Stringers, until 2026. The Fonterra Shareholders’ Fund (Fund) is a registered managed investment scheme under the Financial Markets Conduct Act 2013. “Bega Cheese has had a successful relationship with Fonterra over many years, we are disappointed with Fonterra’s court action, the company is very confident of our legal position. Fonterra has a longstanding commercial and distribution agreement with Bega Cheese Limited granting Fonterra the “sole and exclusive licence” of the Bega brand within Australia. All times AEDT (GMT +11). The trial, which opened in Melbourne on Monday, will run for five weeks, with a further two weeks of hearings in February. Fonterra may vary these Terms at any time. Boy, 3, bitten by deadly snake in Western Australia, saved b... Scottish influencer who looks like a âreal-life Barbie dollâ. The world’s largest dairy exporter, Fonterra, has bought a 6% stake in Bega Cheese, causing the Australian dairy business’s shares to lift 9.75% in early trade. Units are listed on the NZX Main Board and on the ASX, and are able to be freely bought and sold in the same way as any other listed security. Fonterra is seeking an injunction from the Victorian Supreme Court to restrain Bega from using its trademark on any unauthorised products. And according to one company, Bega has been very bad. The news of Fonterra's $46 million share buy-up sent Bega shares to a record high of $4.94, before closing at $4.83, up 42 cents, or 9.5 per cent. Last year, Bega said it “expressly rejected” Fonterra’s suggestion that it couldn’t use its own trademark brand without Fonterra’s consent. Fonterra Co-operative Group Limited / ˈ f ɒ n t ɛr ə / is a New Zealand multinational publicly traded dairy co-operative owned by around 10,500 New Zealand farmers. Subscriber only. Blind mystic Baba Vanga who foresaw 9/11 saw cure for cancer... What Fabio looks like now: 2020 photos of iconic Italian mal... Woolworths giving all customers a free coffee when shopping. The … Sources close to the deal have suggested that Fonterra wants a blocking stake in the event that Bega does become the subject of a takeover. We collect around 20 percent of the total Australian milk pool annually from our farmer suppliers. Using the Site after the Terms have … Along with a long list of other alleged breaches, including "excessive discounting" of Bega-branded products, Bega alleges Fonterra has damaged the goodwill of the brand. Victoria's Supreme Court will settle a dispute between two of the dairy industry's biggest players, Fonterra and Bega Cheese, after a long-standing agreement between them turned sour in 2017. Under that $460 million deal, Bega bought the rights to products including Kraft Singles sliced cheese, Kraft peanut butter, salad dressing and Vegemite. “Bega Cheese is the owner of the Bega Brand in Australia and around the world,” a spokesman told news.com.au. The case is likely to be heard in the middle of this year. UPDATED: THE world's biggest dairy exporter, Fonterra, has entered the battle for Australia's dairy assets, buying up to 10 per cent of Bega Cheese after the market closed on Thursday. “Fonterra, as Bonlac Foods, in 1983 entered into an agreement with Bega Cheese Limited for the licence and marketing of the Bega brand. The "Bega" branded Australia retail and foodservice cheese products are distributed by Fonterra under a long-term agreement. Do we need masks? NEW Zealand super co-operative Fonterra has sold its nine per cent stake in NSW South Coast-based dairy company Bega Cheese for $74 million. In Australia, Fonterra Brands (Australia) operate under a licence agreement with Bega and they are responsible for the distribution of the Bega brand in Australia. Fonterra claimed Bega’s strategy behind its new slate of products created direct competition for the original Bega Cheese-branded products marketed and distributed by Fonterra. The terms of that agreement grant Fonterra an exclusive licence for the Bega brand within Australia. "As a partner, who has worked together with Bega for so long to create Australia's most popular brand of cheese, we look forward to this dispute being resolved.". Fonterra, the world's biggest dairy exporter, snagged 6 per cent of Bega in a share raid in October and has since crept up to 9 per cent of the register. New Zealand dairy company Fonterra markets and distributes supermarket staples including Perfect Italiano, Mainland, Western Star and Bega. 04 Nov 2013 --- Fonterra Co-operative Group Limited has acquired a 6 per cent shareholding in Australian dairy company Bega Cheese Limited. Bega responded the following month, saying it "expressly rejects any wide-reaching, unqualified and without legal precedent claims by Fonterra that suggest Bega should not use Bega trademarks or any similar trademark in Australia without Fonterra's consent". Fonterra already licenses the Bega brand and has a cheese supply contract with the Australian company. In a statement to the ABC, Fonterra said "we've nurtured and built the Bega brand, and supported the Bega company to grow and provide good returns back to its farmers, shareholders and community". The buy-up resulted in Fonterra having acquired a 6 per cent share in Bega. Since the acquisition, Bega has made a move to change the Kraft branding on many of those products to Bega branding. A core disagreement between the parties is whether Bega Cheese is using the Bega trademark it licensed to Fonterra on the new products, or whether it's using a "stylised Bega mark similar to some of the trademarks" in the deal. Last year, Bega announced a $160 million capital raising through a share offering to institutional investors. "Other than in 2015, Fonterra has spent substantially higher sums on advertising and promotion of its own brands, Mainland and Perfect Italiano," the counterclaim said. Fonterra, Bega and Saputo pay no levies to help fund Dairy Australia. September 30, 2020 12:01am. Court documents, seen by the ABC, show Fonterra sent an email in July 2017, asking for confirmation that "Bega will not begin using any of the Bega trademarks or any similar trademark, including the word Bega, to market products in Australia without Fonterra's consent". Nationwide News Pty Limited Copyright © 2020. Bega also took umbrage at the fact that Fonterra only developed one TV advertising campaign â 2009's Real Town, Real Cheese â which it re-ran in 2015. Fonterra, the New Zealand-based dairy giant, has started legal action against Bega Cheese over the Australian group's moves to rebrand some of … This service may include material from Agence France-Presse (AFP), APTN, Reuters, AAP, CNN and the BBC World Service which is copyright and cannot be reproduced. It said that aside from 2015, Mainland and Perfect Italiano received much more of the marketing spend. It has bought 9.3 million shares at $A4.95 apiece for a total of $A46 million, it said in a statement. Yes, Saputo might be Canadian owned and Fonterra’s controlled from across the ditch but they both have a strong farming business culture, as clearly does Bega even if … Fonterra is a co-operative that buys milk from its farmer shareholders and processes it, mainly for export. This includes “all natural and processed cheddar cheese products”, including Bega Stringers and butter products. In exchange, Bega Cheese receives a substantial royalty for producing the cheese. Bega Cheese filed a counterclaim in March this year, alleging Fonterra had made a number of breaches of their agreement. When the licensing deal was struck, Fonterra agreed to "promote and develop sales" of the products. We’ve done this through investing heavily in the brand, in new product innovation and in marketing.”, Fonterra claimed Bega’s actions led to “an erosion of the commercial value of the rights granted under the Agreements and resultant lost sales and business.”, âThe Good Nutâ brand started appearing on peanut butter jars before the Kraft name disappeared.Source:Supplied. Bega cheese stringers are also in the spotlight.Source:News Limited. Fonterra said this was also a breach of contract. A Fonterra spokesman told news.com.au: “Fonterra has a longstanding agreement with Bega Cheese Limited that gives us the exclusive licence of the Bega brand within Australia and we have taken court action to resolve a dispute with Bega Cheese Limited about that agreement. For more information click here. BEGA is a specialist in all questions of lighting and illumination technology - for outdoors and all areas of architecture. Fonterra also said the alleged breaches "unless restrained, cause significant damage to the existing reputation of the Bega trademarks for representing natural cheese sourced from Australia". At the same time, Bega is fighting Fonterra, after the New Zealand company claimed the use of Bega’s logo on that same peanut butter jar contravened a licensing deal the pair struck in 2002. 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